USGBC uses Marketo to collect user submitted information for targeted marketing. Although Marketo makes digital marketing easier, the platform isn’t mobile-friendly. The drag-and-drop designer makes it easier for non-coders to create landing pages, however it makes it difficult to create responsive and easily adjusted pages.
I worked on editing the CSS and found a workaround for targeting the long and obscure classes that Marketo’s designer automatically generates. I then created templates that our creative team could use to make responsive and mobile-friendly landing pages.
I created this website for my studio collage work. I designed the logo myself and took pictures of the artwork. Aside from designing the site, I have managed and maintained it since 2007.
Programs & Technology Used:
- CSS & HTML
- WordPress (CMS)
- Drupal (CMS)
Every now and then I get design-related projects with my work at USGBC. The other day I worked on cutting together videos of buildings for a new video background on USGBC’s main website. I added a consistent filter so the videos would look somewhat similar. I haven’t worked too much with video before, so it was interesting putting together something with iMovie. It’s inspired me to make a few videos for my studio art-related work sometime in the future.
- Drupal (CMS)
Earlier this year, I worked on reworking USGBC.org’s homepage. The main navigation was also reworked and was launched in conjunction with the homepage redesign project.
Previously, the homepage looked like this:
As you can see, the logo and search box appeared right below the main navigation on every page. Thus the header took up quite a bit of real estate. The homepage itself had a carousel with banner images that were swapped out every few months.
I worked on redesigning the header so that the logo, search box, and navigational links all existed on the same line. For the homepage, instead of using a carousel, I worked on adding a video background with a text overlay and a call-to-action button. Here’s the final look:
Overall, it was very exciting to refresh the look and feel of the website by making a few enhancements to the homepage, as well as the overall website layout.